Brij helps brands create QR Code-activated digital experiences for their products, allowing customers to register, reorder, and more with a scan. That’s good for brands and great for their customers.

Here are some of our best practice recommendations:

QR Code Printing 📰

General Recommendations:

✅ Clear and concise CTA

• Make it clear to the consumer what the benefit of scanning the QR code is to them

✅ Large QR Code

• Make the QR Code as large as you can so it jumps out to the consumer

✅ Minimize additional text around QR Code ✅

• If you have too much text surrounding the QR Code and telling the customer why they should scan, we find this decreases engagement
• Keep it short and simple!

Insert Vs. Packaging ↔️

Printing QR Code on Insert:

• More eyeballs
• Increased Scan Rate for CPG brands
• We highly encourage customers to include inserts in their Amazon packaging to increase engagement

Printing QR on Packaging:

• On front of packaging if possible
• Clear and concise CTA next to QR Code
• Not close to barcode because consumers will assume the QR Code is not for them

QR Code Size:

✅ No smaller than .5”x.5”

• We recommend no smaller than .75”x.75” to be safe

✅ Clear Contrast

• Make sure there is a clear contrast between the QR Code and the background it is printed on otherwise it will be hard for customers to scan

Image and Video Size: