What this sends to Meta (at a glance)

• Event name: Purchase
• Action source: Physical Store
• Purchase value: From the individual experience’s price value; or a fixed override for all events.
• Facebook cookies: fbc_ & fbp_ if they exist in customer’s browser
  • This helps link to ads in the scenario the user has a different email in Brij vs Meta.

When this sends to Meta

• When a consumer clicks submit on the email opt-in page of your selected experiences.
  • For now we only send the event to Meta at the “initiation” phase of a registration.
  • In the future we’ll add the option to choose if the event sends at initiation or submission (which is a fully completed registration w/ extra form details filled out if applicable)

1) Prerequisites

• Meta Pixel ID (for the destination pixel)
• Meta Access Token (CAPI)
• Alignment on which Brij experiences represent true NON-DTC purchases (e.g., product registrations)
  • Unselect non-purchase experiences (e.g., educational content, sweepstakes)
  • if you’re already sending Shopify purchases to Meta CAPI, unselect any experiences where a would register from a Shopify purchase.

2) Create the automation in Brij

• Go to Automations → New automation → choose Meta.
• Name it clearly (e.g., “Meta – Offline Purchase Registrations”).

3) Authentication Setup

• In Authentication, choose New authentication → Credentials.
• Paste the Access Token and Pixel ID the client provided.
• Name the auth (e.g., “Meta Auth”) → Save.