In today’s competitive landscape, brands must create seamless, data-driven customer journeys to maximize engagement and conversions. Brij Automations helps brands do just that by leveraging an event-based architecture that captures and transmits customer data at every step of the registration or signup process.

By triggering automations at key moments, brands can optimize marketing workflows, recover abandoned registrations, and personalize customer outreach—ultimately driving repeat purchases and strengthening customer loyalty.

Event-Based Architecture: Real-Time Data Transmission

Brij Automations operates through a series of triggered events, ensuring that customer data flows smoothly into marketing and CRM platforms. The three primary automation triggers include:

1. Registration Initiation Event
2. Registration Submission Event
3. Registration Approval Event

Each of these events allows brands to automate responses and optimize customer engagement at critical moments in the registration journey.

1. Registration Initiation Event: Capture Interest & Recover Abandoned Signups

The moment a customer enters their email address, a Registration Initiation Event is triggered. This event captures and sends valuable customer data, including:

• Email address
• Marketing consent status
• Product or experience information
• Customer location data

📩 How to Use It:

✅ Subscribe Customers to Email Marketing Flows: Immediately enroll users in a welcome series or product education emails.

✅ Create an "Abandoned Registration" Flow: If the customer does not complete the full registration, send a reminder email encouraging them to finish.