Introduction

In today's digital landscape, gathering customer data seamlessly is essential for delivering personalized experiences. On Brij’s platform, we collect two types of data:

• Passive Data: Automatically gathered without requiring any action from the customer.
• Active Data: Manually provided by the customer, such as through a form fill.

Thanks to Brij's flexibility in allowing users to create highly tailored Experiences—whether for a specific product, SKU, location, or channel—much of this data can be collected passively, significantly reducing friction for the end customer.

Keep in mind that your Experiences are fully customizable, allowing you to gather any additional customer data you need. Whether it’s customer preferences, product reviews, or other insights, you can easily capture this information through forms and surveys embedded directly within your Experiences.

Data Collected

The following is a list of data types typically collected on the Brij platform:

• Customer Data (Active)
• Experience Data (Passive)
• Device Data (Passive)
• Location Data (Passive)
• Registration Data (Passive)
• Form Data (Active)
• Admin Data (Passive)