Brij integrates with Klaviyo to provide event tracking and user properties, enabling businesses to personalize and optimize their marketing strategies. Below is an overview of the events Brij sends to Klaviyo and the associated user properties.

Klaviyo Events - Registration

Each time a customer advances through a step in the registration process, a corresponding event is sent to Klaviyo. These registration steps are outlined below

Registration Process Flow:

1. Registration Initiation
2. **Subscribed to Email Marketing (**if consent is collected during registration)
3. Registration Submission
4. Registration Approval OR Registration Denial

1. Registration Initiation:

• Description: This is the first step in the registration process where a customer begins the process of registering their product by entering their email address.
• Trigger: Customer starts the registration process by submitting their email
• System State: Initiated
• Properties Sent to Klaviyo:
  • General Event Data
  • Device Data
  • Location Data
  • Experience Data
  • Customer Data
  • Registration Data

2. Subscribed to Email Marketing

• Description: This is the step, where the user is added to the automated email marketing list.

• Trigger: Occurs immediately after the user subscribes.

• System State: Subscribed

• Properties Sent to Klaviyo:

  • Profile Events

  <aside> 💡 Note: This event will only take place if single opt-in is enabled in your Klaviyo API key configuration used for Brij. For more information, please check this link.

  </aside>

3. Registration Submission:

• Description: This is the second step in the registration process where a customer submits the necessary details to complete their registration, which may also include providing purchase information.